Bachan's Japanese Barbecue Sauce

Bachan's, the #1 household name in Japanese Barbeque Sauces, came looking for a transformative branding overhaul. Beginning with a modernized logo for functionality, the design journey extended to a energetic illustration library, typography, pattern, photography and branded motion styles, all echoing Bachan's mission of "Bringing Families Together."

More than a condiment, Bachan's new identity is a celebration of flavor, and the heart and soul that goes into every bottle, propelling the Bachan’s movement forward.

Designed at Stout