Friends of
Alta Plaza Park

When Friends of Alta Plaza Park set out to evolve, the answer was already sitting at the top of the hill. We translated the park’s signature terraced stairs into bold, clean geometry, giving the organization an immediate, recognizable mark. Fresh typography and vibrant color honor local history while bringing a welcoming, fresh energy. A playful suite of custom illustrations completes the system, spotlighting the neighbors, animals and activities that make the park a community staple.

Designed at Stout