Zinus has been a leading manufacturer of bedding products, specializing in mattresses and bed foundations for over a decade. Up to this point they have been sold through top US retailers such as Amazon and Target, but with the expansion of the direct to consumer market, Zinus needed to re-establish their presence in the minds of consumers and grow their company’s brand.
I worked to create their visual brand direction and an extensive packaging and identifying system to fit and ship anything from pillows to king sized mattresses to customers around the world.
Designed at Stout with Jack Morton. Logo design by Jordan Cullen.
Animation and photography by Jack Morton.