Wana

As one of the nation’s leading edible brands, Wana built its reputation on quality, consistency and category-defining innovation. But as the market caught up and consumer tastes evolved, it became clear that the brand needed a change.

Partnering with Wana, we rebuilt the brand from the ground up, beginning with a flexible yet consistent identity system that brings greater clarity and confidence to every touchpoint. From the evolved logo, typography, and radically reengineered packaging to the distinct photography style and tone of voice, every element is designed to grab attention online and on shelf to make you feel how you Wana.

Designed at Stout