Paramo Coffee Company is a local San Francisco coffee roasting company. They needed a unique and versatile branding and identity system to set them apart from the widely recognized and established competition surrounding them.


Brand ingredients 

The brand and illustration style of Paramo is inspired by vintage maps and ephemera of South American mountain ranges, where the high vegetation above the timberline (aka paramos) are perfect for coffee cultivation. The brand personality was created to express not only the coffee itself, but the people who make it. The roasters and crafters at Paramo are tradesfolk who take a humble approach to making an amazing experience, as well as a great cup of joe.