branding / way-finding
Ghirardelli Square is a San Francisco landmark and one of the top tourist destinations in the city.
While they appeal to an extensive international audience, they also wanted to attract from their own backyard. The rebrand emcompasses cohesive way-finding, signage and a custom logotype that harkens back to their iconic Ghirardelli sign while remaining modern through typographic details.
Designed at CDA. Creative Director - Josh Chen, Art Director - Jon Campbell